Direct Access
To Premier Championships
& Their Millions Of Fans.

World Endurance Championship.

The World Endurance Championship [WEC] provides an exceptional platform for brands to achieve global recognition and engage with a rapidly growing motorsport audience. With races held across continents, including the iconic 24 Hours of Le Mans, WEC partners enjoy:

  • Unmatched Global Reach: Showcase your brand to a passionate and diverse audience of millions, spanning North America, Europe, Asia, and the Middle East, with a significant reach through broadcasts and social media. The WEC audience is predominantly male [78%], with a strong presence in the 25-44 age group [55%], and a growing interest from younger demographics.

  • Extensive Media Coverage: Benefit from comprehensive television, online, and print coverage, as evidenced by the 31% increase in global viewership for the 2023 Le Mans 24 Hours centennial.

  • Exclusive Hospitality & Networking: Access premium events and build relationships with key industry figures and decision-makers within the global business community.

  • Data-Driven Marketing: Utilise WEC insights to refine your marketing strategies and maximise return on investment.

  • Brand Alignment: Associate your brand with the pinnacle of endurance racing, showcasing innovation, performance, and technological prowess, as recognised by positive media reception and a growing grid of manufacturers and teams.

Partnering with our WEC drivers [Kelvin VDL | Lexus] [Sheldon VDL | BMW] not only elevates your brand's image but also opens doors to new business opportunities and strengthens customer loyalty, making it a powerful investment for long-term growth in an increasingly popular motorsport series that resonates with tech-savvy, affluent, and passionate motorsport enthusiasts.

DTM.

The Deutsche Tourenwagen Masters [DTM] is Europe's premier touring car championship, renowned for its high-octane action, passionate fanbase, and cutting-edge automotive technology. By partnering with our drivers, you can leverage the unique opportunities presented by this exciting series:

  • Unparalleled European Market Reach: Connect with a dedicated audience across key European markets, with a significant presence in Germany, Austria, Switzerland, and the Netherlands. DTM's extensive television and digital reach ensures broad visibility for your brand.

  • Engagement with Passionate Fans: Align your brand with the excitement and adrenaline of DTM, tapping into the emotions and loyalties of a devoted motorsport fanbase.

  • Showcase of Innovation & Technology: Position your brand alongside the technological forefront of motorsport, leveraging DTM's reputation for cutting-edge engineering and performance.

  • Premium Networking & Hospitality: Gain exclusive access to high-profile events and foster relationships with influential figures in the motorsport and automotive industries.

  • Elevated Brand Image: Associate your brand with the prestige and technical excellence of DTM, enhancing your company's reputation for quality and performance.

Formula E.

The FIA Formula E World Championship is the world's first all-electric single-seater racing series, representing the future of motorsport and sustainable mobility. Formula E offers brands an opportunity to connect with a global audience and champion a greener future:

  • Global Sustainability Leadership: Align your brand with the leading edge of sustainable technology and innovation, showcasing your commitment to a cleaner, greener future. Formula E races in iconic city centres worldwide, attracting a diverse and environmentally conscious audience.

  • Cutting-Edge Technology Showcase: Formula E is a proving ground for cutting-edge electric vehicle technology, showcasing the potential of e-mobility to revolutionise the automotive industry. Partnering with a Formula E team positions your brand at the forefront of technological innovation.

  • Urban Engagement & Accessibility: Formula E races take place in the heart of major cities, making it uniquely accessible to a broad audience. Engage with urban dwellers, tech-savvy consumers, and a new generation of motorsport fans through exciting city-centre events and activations.

  • Media & Digital Reach: Formula E boasts a strong media presence and a dedicated digital following, with a rapidly growing social media fanbase. Leverage this extensive reach to amplify your brand's message and engage with a global audience.

  • Corporate Social Responsibility: Partnering with Formula E demonstrates your brand's commitment to sustainability and social responsibility, enhancing your corporate image and resonating with environmentally conscious consumers.

Road To Indy.

USF Pro 2000 is a championship that serves as the primary stepping stone to IndyCar, the premier open-wheel racing series in North America. It provides a challenging and competitive environment for young drivers to develop their skills and gain valuable experience on high-speed road courses and street circuits.

Here are some of the key benefits of partnering with our USF Pro driver:

  • Early Access to Rising Talent: Support promising young drivers on the precipice of the pinnacle of US motorsport.

  • Brand Exposure to a Dedicated Audience: Reach a passionate and engaged fanbase of racing enthusiasts.

  • IndyCar Pipeline: Gain early access to the future stars of IndyCar, the most prestigious open-wheel racing series in North America.

  • Networking Opportunities: Build relationships with key stakeholders in the racing industry, including team owners, sponsors, and media outlets.

By partnering with Lochie Hughes, you gain valuable exposure to a dedicated audience, support the development of young talent, and align your brand with the future of motorsport.

The Opportunities
Are Endless.

Let’s discuss which audience your business would like to get in front of.